Cambiare

Cambiare is a digital platform aims to tackle fashion consumerism among international university students by promoting clothes swapping. This sustainable approach allows students to experiment with their identity expression affordably while reducing fashion waste. Additionally, it supports connections and friendship among those sharing similar values and fashion preferences.

Cambiare supports students’ adaptability and creativity in fashion, as well as staying connected to each other. These attributes are shown through the brand’s dynamic logotype, consisting of diverse typefaces to encourage creativity, flexibility, and diversity.

The brand’s visual identity is made up of the logogram for the brand, primarily used for the graphic element. This logogram is a flexible, thick square to represent humans’ wardrobes, sometimes combined with the shapes and images of clothes. The colorful clothes are animated as a graphic element, changing into another clothing to represent the core quality of the brand; swapping. Another graphic element used is keyboard emojis, which represent the expressiveness of clothing as part of the wearer’s personality.