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IM-PERFECT
Project type
Advertising
Date
August 2022
IM-PERFECT campaign is a beauty campaign that promotes beauty positivity. It is a ground-breaking campaign with a movement to support beauty positivity, instead of encouraging people to be perfect by covering flaws, we encourage them to enhance their best features to look better, fresh and perfect.
The concept of IM-PERFECT campaign is to encourage people especially young girls to be confident at their own beauty without following a standard, hence the name IMPERFECT to show that we are perfect with all our imperfections.
The colours used for this project are shades of pink that was taken from the product’s shade and a dark red for accent colour. Pink was used as it has the meaning of love, reflecting our campaign’s message which is loving ourselves. Red was used as it is the color that symbolize bravery of speaking up and breaking from the toxic beauty standard.
